Description

James Ay is a universe of plant-based sunglasses founded in 2019 on the premise that every time you put on a pair, you are in a moment where the sun lightens your heart and frees your mind.

James AY is built on four pillars that ensure designs based on both thought and vision.

1. THERE'S NO FASHION LIKE TIMELESS
As a company they don’t believe in mindless trend-seeking and wasteful consumerism of fast fashion. Instead, they make long-lasting products and designs meant to last and be appreciated for generations.

2. NOTHING BUT QUALITY
They don’t deal with compromises. The company sources the best materials, shapes and production methods for every product. Even that last tiny detail is what turns a beautiful design into something we love.

3. ALL ABOUT EXPLORATION
Curiosity is one of the most powerful things. All of the company's products are based on discovery and breaking boundaries and built for the exact same thing – taking you towards new journeys.

4. RESPONSIBILITY
They actively engage in all possible ways to protect the environment through products and partnerships. Nobody’s perfect; every day, they’re working towards becoming net positive.